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Holden Off To A Great Start to 2010
From Holden Media
05 February 2010
Holden has recorded a 20 per cent rise in sales in January 2010 compared to the same month last year according to figures released today by the Federal Chamber of Automotive Industries.
The figures show Australians purchased a total of 10,468 Holdens during January, with Commodore, Cruze, Captiva, Barina and Colorado all selling well.
For Holden, January highlights include:
* The best ever monthly sales result for Captiva (1421 sold), making it Australia’s best selling SUV;
* The best Barina month since January 2007 (1379 sold); and,
* Commodore was Australia’s best-selling car (3241 sold).
Holden’s Executive Director of Sales and Marketing John Elsworth said overall it was the best monthly sales result since January 2007.
“We’re planning a big year and this is a fantastic start,” Mr Elsworth said.
“The sales momentum we saw developing in December last year looks like it has carried over into the new year.
“We’ve grown our market share to 14.0% of what is a crowded and competitive market and we’re pleased with how we are tracking across our model range."
1. Holden Commodore - 3241
2. Mazda 3 - 3223
3. Toyota Hilux - 2997
4. Toyota Corolla - 2711
5. Ford Falcon - 2318
6. Holden Cruze - 2218
7. Hyundai i30 - 2116
8. Hyundai Getz - 1717
9. Mitsubishi Lancer - 1588
10. Toyota Yaris - 1562
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HOLDEN has confirmed it will not introduce its all-important locally produced Cruze small car this year as planned, pushing back the launch by six months.
The company had originally planned to introduce the sedan in the third quarter of 2010, but said it always planned to introduce the hatch next March.
Now Holden has admitted that both vehicles will not hit showrooms until next March.
GM Holden chairman and managing director Alan Batey told GoAuto that it was just too hard to launch the local sedan before the hatch.
“We would have to run out the imported car and introduce the new one, then we would have Christmas, so we train people up and then we go on holiday then they come back and we have these things going on,” Mr Batey said.
“We thought, this just doesn’t make sense; let’s train the people up, let’s get Christmas out of the way, get them back and close the gap between the four (door) and the five (door).”
When asked why the decision to release both cars at the same time wasn’t made earlier, Mr Batey indicated other factors influenced the decision.
“The car went off better than we expected, so we are outselling our forecast. And secondly we have other programs, such as the (export) police car program coming, so for engineering resources we have other things we are trying to do.”
Holden 2011 Cruze - Holden confirms Cruze delay | GoAuto
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